Privacy notice

We are committed to handling personal information responsibly, lawfully and transparently.

AfriLynq Limited is responsible for deciding how and why personal information is processed in connection with our services.

• Account information: full name, email address, telephone number, password and login information, account type, business name and role.
• Supplier information: business or farm name, farm or business location, products supplied, product quantities, prices, certifications, business registration information, product documentation and export related information where applicable.
• Buyer information: business name, contact details, business address, products of interest and purchasing requirements.
• Transaction and marketplace information: enquiries, quotations, orders, subscription information and communications between marketplace users.
• Technical information: IP address, browser type, device information and information about how you use our website.

• Create and manage accounts.
• Verify users and businesses.
• Operate the AfriLynq marketplace.
• Connect buyers with suppliers.
• Facilitate enquiries, quotations, orders and marketplace activities.
• Process subscriptions and payments.
• Communicate with users and provide customer support.
• Improve our website and services.
• Maintain website security and prevent fraud, misuse and unlawful activity.
• Comply with legal and regulatory obligations and keep appropriate business records.
• Send marketing communications where permitted by law and, where required, with your consent.

AfriLynq may share relevant information with buyers and suppliers where necessary to facilitate marketplace activities; payment, hosting, technology, email, analytics and security providers; logistics partners where relevant; professional advisers; regulators or law enforcement authorities where legally required; and other service providers acting on our behalf.

We do not intend to sell personal information to third parties.

Certain supplier information may be displayed to buyers, including supplier or business name, product information, location, availability, quantities, certifications, pricing or indicative pricing, and other information the supplier chooses to make available.

Users should not upload confidential or sensitive information unless AfriLynq specifically requests it.

Where payment services are provided through third party payment providers, payment card information may be processed directly by the relevant payment provider. AfriLynq does not intend to store full payment card details on its own systems unless specifically necessary and lawfully permitted.

Depending on the circumstances, we may process personal information because it is necessary to provide our services or perform a contract; we have a legitimate interest in operating and improving our business; we have a legal or regulatory obligation; you have provided consent; or another lawful basis applies under applicable data protection law.

We may send information about AfriLynq, our services, marketplace opportunities and relevant business updates. Where applicable, we will provide appropriate choices regarding marketing communications and you may unsubscribe.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including legal, accounting, regulatory, dispute resolution and security requirements. Different categories may be retained for different periods.

Because AfriLynq may operate internationally and work with suppliers and service providers outside the United Kingdom, personal information may sometimes be transferred outside the United Kingdom. Where required, we will use appropriate safeguards.

• Subject to applicable law, you may have rights to request access, correction or deletion; request restriction of processing; object to certain processing; withdraw consent where processing relies on consent; and exercise other rights available under applicable data protection law.
• To exercise your rights, contact info@afrilynq.co.uk.

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. However, no internet based service can guarantee absolute security.

AfriLynq is primarily intended for businesses, suppliers, farmers, retailers and other users who are able to lawfully use our services. We do not knowingly seek to collect unnecessary personal information from children.

We may update this privacy notice from time to time. The latest version will be published on our website.

AfriLynq Limited
58 Rockfield Road, Anfield
Liverpool, United Kingdom

Email: info@afrilynq.co.uk
Telephone: +44 7721 737 556
Website: www.afrilynq.co.uk